@article{张跃先，吴美芝，马钦海_38,
author = {[张跃先，吴美芝，马钦海]},
title = {免费赠品会让顾客欣喜吗?——利益一致性框架下的观点},
publisher = {东北大学学报（社会科学版）},
year = {2021},
journal = {东北大学学报（社会科学版）},
volume = {23},
number = {2},
eid = {38},
pages = {38-47},
keywords = {免费赠品促销; 利益一致性框架; 感知不确定性},
doi = https://xuebao.neu.edu.cn/social/CN/10.15936/j.cnki.1008-3758.2021.02.006
}