东北大学学报(社会科学版)››2018,Vol. 20››Issue (4): 366-372.DOI:10.15936/j.cnki.1008-3758.2018.04.006

• 经济与管理研究 •上一篇下一篇

可穿戴设备用户持续使用意愿研究——基于ECM-IS的拓展模型

赵延昇,王仲杰

  1. (中国科学技术大学管理学院,安徽合肥230026)
  • 收稿日期:2018-03-10修回日期:2018-03-10出版日期:2018-07-25发布日期:2018-07-25
  • 通讯作者:赵延昇
  • 作者简介:赵延昇(1964-),女,安徽寿县人,中国科学技术大学副教授,管理学博士,主要从事市场营销学、人力资源管理研究。
  • 基金资助:
    国家社会科学基金青年资助项目(15CJY082)。

A Study of Users' Continuance Intention of Wearable Devices ——Based on Extended ECM-IS Model

ZHAO Yan-sheng, WANG Zhong-jie

  1. (School of Management, University of Science and Technology of China, Hefei 230026, China)
  • Received:2018-03-10Revised:2018-03-10Online:2018-07-25Published:2018-07-25
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摘要:以信息系统持续使用模型(ECM-IS)为基础,引入自我效能感、隐私关注和创新性三项个人特征因素,以及主观参照和转换成本两项外部环境因素,从“技术-个人-环境”的综合视角构建可穿戴设备用户持续使用意愿的影响因素模型。通过调查问卷收集356份有效样本进行实证分析,研究结果表明自我效能感、转换成本及ECM-IS模型中的感知有用性在p<0.001的水平下对用户的持续使用意愿有显著影响,创新性和主观参照在p<0.05的水平下影响用户的持续使用意愿,隐私关注不产生作用。

关键词:可穿戴设备,持续使用意愿,信息系统持续使用模型(ECM-IS)

Abstract:Based on the information system continuance model (ECM-IS), three personal characteristic factorsof self-efficacy, privacy concerns, and innovation as well as two external environmental factors of subjective reference and switching costs were introduced to construct a model of factors affecting users' continuance intention of wearable devices from the perspective of “technology-individual-environment”. 356 valid samples were collected through the questionnaire for empirical analysis. The results of the study show that self-efficacy, switching costs, and perceived usefulness in the ECM-IS model have a significant effect on users' continuance intention at p<0.001 level while innovativeness and subjective references affect users' continuance intention at p<0.05, but privacy concerns have no effect on continuance intention.

Key words:wearable devices,continuance intention,information system continuance model (ECM-IS)

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